It's not rocket science — it's harder.

Dave is a New York ad guy (Chiat/Day NY; Anderson & Lembke) who moved his office about 30 miles uptown. Although he's won awards as a writer and creative director, he's equally at home in his left brain. Over 20 years he's served every kind of client, from AOL and American Express and Schick to MTV and America Online. But that's just his day job. He's also a folksinger on the local circuit, a passionate skier and an unapologetic Yankees fan.