Namejamming^TM

"What's in a name?"

— Shakespeare, Romeo and Juliet

"Glad you asked."

— The Dave and Eddy Show

There are many approaches to naming companies and products. Ours is simple and inexpensive, as professional name-development goes. This is because:

1. We believe there is no inherently "right" name. In the end, it's more important what you bring to a name than what it brings to you.
2. We believe people who are smart enough to develop a good product are smart enough to help come up with something good to name it. They just need some guidance and support.

Namejamming, our facilitated namestorming process, works like this:

• We get a good background briefing from you and scout out the marketplace.
• We conduct a 2-3 hour Namejamming session on your premises, involving our team (two people) and yours (up to eight). This lively session involves exercises we've developed and refined over the years. The yield: 50-100 names, ranked and reviewed.
• We go back to our office and prepare a report, which includes:
  • A review of names gathered during the Namejamming session.
  • Additional names from our further internal brainstorming.
  • An availability check on top-tier names.
  • Our naming recommendations.
• Usually, this does the trick, but sometimes, another round of names is needed. We provide this with our own internal brainstorming.

Our Namejamming process costs $4,500 plus approved out-of-pocket travel expenses. If you want to add another namestorming session to the same day, it will cost an additional $2,000.