The Alphalpha ProgramTM
Small high-tech companies often skip an important early step we call the alpha-alpha (or "alphalpha") stage. Here the foundation of the brand is built.
The Alphalpha Program from The Dave and Eddy Show is a single, manageable package that helps you get this right. (And it's a lot easier and cheaper than trying to pour the foundation afterwards.) It includes:
Competitive audit
What competitors are saying and offering, and to whom.
Primary research
Sometimes there are key perceptual or strategic questions to be answered. We can conduct formal focus groups or less expensive casual research.
Strategic communications
- Value proposition: A one-page description of your product and key benefits
- Position: A clear, singular, meaningful differentiation from the competition, in a way that is relevant to the target audience and unique in the marketplace
- Messaging: Actual consumer language for use in product development and marketing communications
Brand identity and voice
When you have a recognizable personality and express it consistently, all your communications become more effective. We will help develop a unique identity in your category.
Brand execution guidelines
Practical tools and guidelines for everyone who creates anything on behalf of your brand.
Creative direction
We'll review your UI, graphic design and copy to make sure it conveys your brand position and identity.
Copywriting
We'll provide concise copy for your site and your communications that reflects your brand voice.
You know how important it is that everyone on your team is "on the same page." The Alphalpha Program is where that page comes from.