Dave Goldenberg, founder, is an award-winning writer, creative director and brand strategist. He has held senior creative positions at Anderson & Lembke and Chiat/Day, two of the most highly regarded agencies in history. Combining strategic and creative skills, he leads the discovery and analysis process (including qualitative research) and translates insights into positioning, brand identity and messaging. Dave is also an award-winning filmmaker, Emmy-nominated writer and working singer-songwriter. He lives in Ridgefield, CT.
© 2016 The Dave and Eddy Show. All rights reserved.
Okay, it's not a show. It's a consultancy specialized in the esoteric work of brand development. For nonprofits.
We were founded in 1991 as a traditional creative marketing communications firm—aka "ad agency." But over the years we observed that many companies were telling the wrong story in their communications. What a waste of creativity! And money! And time!
So we began to focus our attention on the strategic work that has to be done before any copywriter, designer or art director sets to scribbling.
Over time we developed and refined a brand-development process that is clear and simple—and that works. We've used it for clients ranging from Fortune 500 behemoths to noble little nonprofits.
The process is also engaging, entertaining and even fun. People are excited to participate. Maybe it is a show after all.