Any nonprofit brand that thinks of itself as inhabiting a different, less business-focused, universe is fighting for its cause with one arm tied behind its back.
Research shows that investing in brand development is as important for nonprofits as it is for for-profit businesses. (Given nonprofits' often stingier marketing budgets, it may be even more important.)
Research further demonstrates this helps you in four specific ways:
How do you get to a brand that delivers all this? With an evidence-based process that's been proven with for-profits and nonprofits alike.
© 2016 The Dave and Eddy Show. All rights reserved.